The World Wide Web was developed to bring order to the chaotic Internet, which academia and the government had been using since the 1960s. Because people regarded the Internet as primarily an information source — more than an entertainment medium or a community space — it was natural to imagine the quick construction of a universal, all-inclusive online library. Through the years, I often heard people mistakenly speak of the Internet as an information realm in which one could find anything, read any book, and access all knowledge.
But the truth splintered away from that ideal. First, the Web became a distinct and autonomous entity with its own content. Second, regular folks who stormed into the new virtual playground were interested in other, more recreational pursuits than learning. I’m not going to tell you that Google single-handedly presents an Alexandrian library of human knowledge. (Yet.) However, because Google search results are so accurate, Google offers an amazing scope of knowledge. Want to know something? Google is the modern recipe for discovery in this informationsaturated age.
Find all sorts of stuff
In addition to traditional Web searching, Google offers refined areas that you can search by using the same basic keyword process. The Google home page offers the following additional tabs to the right of the Web tab:
You might be surprised to find what Google can be for you. Google is all of the following things:
One problem with the Web as an information resource is the question of authenticity. Anybody can put up a Web site and publish information that might or might not be true. True expertise is difficult to verify on the Web.
Google Answers is . . . well, the answer. Staffed by a large crew of freelance researchers in many subjects, Google Answers lets you ask questions and receive customized answers — for a price. How much? That’s up to you; Google Answers uses an auction system whereby you request an answer for a specified price and individual researchers either take on your question or not.
Take Google with you
Doesn’t everyone deserve a personal hard-working search engine? You can rip the Google engine right out of its site (so to speak) and take it with you while traipsing around the Web in two ways:
I serve a sample platter of Google’s buffet of services. But one central question remains: What makes Google so great in the first place? How did it become so rampantly popular that it nearly eradicated other general search engines? Google’s success depends to some extent on the size of its index, which has long passed the billion-page mark — Google claims to have the largest Web search index in the world.
But the big index is hardly the entire story. More important is a certain intelligence with which the index interprets keywords. Google’s groundbreaking innovation in this department is its capability to not only find pages but also rank them based on their popularity. The legendary Google page rank is determined largely by measuring how many links to a page exist on other sites all over the Web. The logic here is simple and hard to refute: Page A links to page B for one reason only, and that is because page B contains something worthwhile. If pages C, D, E, F, and G also link to page B, odds increase that page B has something important going for it. If 500,000 pages link to page B, it is without question truly important in some way. The use of back-links logic is the advantage that makes Google search results so fantastic.
Every day, Google answers more than 200 million search queries. Google calmly digests keywords in almost 90 languages. At this writing, only a third of Google’s search requests come from the United States. Googling is the one activity that unites the entire Internet citizenry, and Google has forever altered the Internet landscape.
But the truth splintered away from that ideal. First, the Web became a distinct and autonomous entity with its own content. Second, regular folks who stormed into the new virtual playground were interested in other, more recreational pursuits than learning. I’m not going to tell you that Google single-handedly presents an Alexandrian library of human knowledge. (Yet.) However, because Google search results are so accurate, Google offers an amazing scope of knowledge. Want to know something? Google is the modern recipe for discovery in this informationsaturated age.
Find all sorts of stuff
In addition to traditional Web searching, Google offers refined areas that you can search by using the same basic keyword process. The Google home page offers the following additional tabs to the right of the Web tab:
- Images: you can search for photographs and drawings on Google.
- Groups: Google is searching more than 30,000 newsgroups. Through Google, you can establish an identity and post messages to newsgroups, all through your Web browser.
- Directory: Google presents a topical directory for browsing, and you can search it separately from the basic Web search.
- News: Google News presents continually updated links to established news sources in dozens of countries.
- Froogle: Froogle (the word is a pun on “frugal”) is a shopping directory that can be searched by keyword.
You might be surprised to find what Google can be for you. Google is all of the following things:
- A shopping portal: Google offers two main shopping services: Google Catalogs and Froogle. Use Froogle to find shopping bargains. Google Catalogs offers a paper-free ability to access the mail-order universe.
- A document repository: Most people, most of the time, search for Web pages. But many other types of viewable (or listenable) pieces of content are available on the Internet. For example, almost every modern computer comes with the ability to view PDF files. Google includes documents other than Web pages in its general search results and also lets you narrow any search to a specific file type.
- A translator: Google is multilingual. You can dump foreign text into an on-screen box for instant conversion to the language of your choice.
- A government and university tracker: Google reserves distinct portions of its search engine for university domains and for government domains.
One problem with the Web as an information resource is the question of authenticity. Anybody can put up a Web site and publish information that might or might not be true. True expertise is difficult to verify on the Web.
Google Answers is . . . well, the answer. Staffed by a large crew of freelance researchers in many subjects, Google Answers lets you ask questions and receive customized answers — for a price. How much? That’s up to you; Google Answers uses an auction system whereby you request an answer for a specified price and individual researchers either take on your question or not.
Take Google with you
Doesn’t everyone deserve a personal hard-working search engine? You can rip the Google engine right out of its site (so to speak) and take it with you while traipsing around the Web in two ways:
- Google Toolbar: If you’re aware of the Google Toolbar, you’re probably using it. If not, you’re missing out. The Google Toolbar bolts right onto your browser, near the top where your other toolbars reside. It enables you to launch a Google search without surfing to the Google site.
- Google browser buttons: Perhaps even snazzier than the Google Toolbar, the browser buttons attach to your browser’s existing toolbar, where they inscrutably await your mouse clicks.
I serve a sample platter of Google’s buffet of services. But one central question remains: What makes Google so great in the first place? How did it become so rampantly popular that it nearly eradicated other general search engines? Google’s success depends to some extent on the size of its index, which has long passed the billion-page mark — Google claims to have the largest Web search index in the world.
But the big index is hardly the entire story. More important is a certain intelligence with which the index interprets keywords. Google’s groundbreaking innovation in this department is its capability to not only find pages but also rank them based on their popularity. The legendary Google page rank is determined largely by measuring how many links to a page exist on other sites all over the Web. The logic here is simple and hard to refute: Page A links to page B for one reason only, and that is because page B contains something worthwhile. If pages C, D, E, F, and G also link to page B, odds increase that page B has something important going for it. If 500,000 pages link to page B, it is without question truly important in some way. The use of back-links logic is the advantage that makes Google search results so fantastic.
Every day, Google answers more than 200 million search queries. Google calmly digests keywords in almost 90 languages. At this writing, only a third of Google’s search requests come from the United States. Googling is the one activity that unites the entire Internet citizenry, and Google has forever altered the Internet landscape.









